WE'll help you find your voice.
then, shout out whatever you want to say.

 

MIGHTY FINE ETHOS

We like to think of brands as characters, and creating brand voices as character development. We can help you uncover the brand essence you want people to see, and craft a language that brings it to life.

Own who you are, and attract an audience to match. That's the idea.


SAME QUALITY.
NO CORPORATE SHENANIGANS.

Mighty Specs is a principal-led team combining decades of experience defining world-class brands. We’ve earned our chops and honed our skills working with great companies. Now, we do it our own way.

You get the same high-quality, big-idea thinking without any of the red tape or exorbitant fees. (nice, right?)

When you work with us, you actually work with us. Sometimes in slippers, but always with a keen eye for what makes your brand distinctly you… because that’s distinctly us.


OUR CLIENTS



WHAT THEY SAY


“Mighty Specs was able to quickly understand our vast brand portfolio and their different tones of voice while being able to adapt to each brand and helping us generate valuable content with impeccable professionalism and fast turnovers.”

ALEJANDRO RODRIGUEZ DEL PEON
Director of Marketing & PR, Blue Diamond Resorts

“I've worked with Mighty Specs for 6+ years on a range of naming, brand positioning, and strategic projects. The industry knowledge, passion for getting it right, deep thought and care that goes into each endeavor, large or small, makes working together a joy. They are true collaborators with the strong point of view and expertise to over deliver on any assignment.”

KRISTINA C. UNKER
Founder & Creative Strategist, MA’AM


MAKING HEADLINES 


"THE 16 BEST FOOD AND BEVERAGE BOOKS OF 2016"
By Emily Saladino, Special for USA TODAY, Dec. 13, 2016

"Those seeking specialization hit pay dirt with The Spice Companion, an encyclopedic guide to understanding flavor from chef Lior Lev Sercarz, owner of New York City’s La Boîte spice shop.

 

"Two Books Unlock the Secrets of Spice"
By FLORENCE FABRICANT, OCT. 31, 2016

"...Lior Lev Sercarz, who owns La Boîte, a spice shop on 11th Avenue and 51st Street, and who custom-blends spices for chefs, has also done a guide. The handsome book comes in a box, is lavishly photographed and is organized alphabetically to cover spices and herbs... Mr. Sercarz explains how to best buy, blend, roast and store seasonings, and how spices are sanitized to be sold."

 

"Don’t ‘season with salt and pepper,’ and other spice advice"
By Michael Floreak, DECEMBER 13, 2016

"With his new book, The Spice Companion: A Guide to the World of Spices, Sercarz aims to demystify the sometimes mysterious uses of spice to help home cooks bring flavors to life."

 

"Breathtaking botanical illustrations and photographs in a guide to the world of spices"
By MARYKATE SMITH DESPREs, FEBruary 22, 2017

"I am much more apt to get creative with spices while baking, to savory up my sweets. Lior Lev Sercarz’s The Spice Companion has got me pretty excited to change things up. This book is an absolute must read for anyone who likes to cook."